We gotta love 1,000 independent reviews

For a private clinic, we’ve had our fair share of recognition and notoriety over the years.

We’ve been featured in national newspapers and appeared as experts on international TV, we’ve treated celebs like Phillip Schofield, Bonnie Tyler, and Dr. Pixie Mckenna, and we’re regularly considered by independent organisations as one of the best Laser Eye Surgery clinics in the world.

We don’t say this to boast. The fact is, although all this praise and fame is great, and it has undoubtedly helped us get to where we are today, it’s not the reason why we do what we do.

Ever since day one, we’ve done what we’ve done for our patients. And so, our number one priority is making sure they have a safe, comfortable, and enjoyable experience. And anything else is just icing on the cake.

All this goes to say that when we hear we’ve reached 1,000 independent reviews on Trustpilot, with a five-star average rating, it is more satisfying to us than any prize or accolade could ever be.

Why we love Trustpilot and our patients

Any clinic can convince a few of its clients to provide them with lovely reviews that they can then use for eternity to reflect everything they do. It’s because of such pitfalls and deceitful tactics that the independent review site Trustpilot was born.

Getting good reviews on Trustpilot is very different from collecting your own. First, by simply being a part of the service, you are making a statement and saying ‘I’m willing to accept reviews to be published about our company, both positive and negative”. Right away this fosters a sense of transparency and honesty to not brush problems under the mat but bring them to light and deal with them out in the open.

Second, as it is an independent review site that isn’t affiliated with any of its clients, it shows the reviews come directly from the customer. What’s more, once they’re published, not the company or the customer can change them. That means no taking down harsh words or taking part in shady deals behind the scenes.

Unfortunately, the practice of paying for good reviews is all too common across many industries. So, to help stamp down on this practice, Trustpilot designed a ‘Verified Order’ feature that traces every reviewer back to a legitimate purchase of the product or service that they are reviewing.

All this goes to show that a company has nothing to hide and that they’re dedicated to making their offering as best as possible. For us, by being able to access honest and comprehensive feedback from customers, often a few days or weeks after they came to us, it provides the rare and fruitful opportunity to see what worked well, where improvements can be made, and thus to be constantly getting better.

This is one of the reasons why we’re so thankful for so many of our customers taking the time leave us a review and help us achieve a five-star rating. Thanks to them, more people will experience the transformative effects of Laser Eye Surgery, which they have.

We love hearing from you after sharing such a journey together, and when it comes down to it, we wouldn’t be here without you. So thank you.

Here’s to another 1,000 reviews!